Storytelling Must Start on the Inside of Your Company First with special guest Ben Baker

Join Tacey and her special guest, author, podcaster and international speaker, Ben Baker, as they discuss today’s topic: “Storytelling Must Start on the Inside of Your Company First.”

Tacey and Ben discuss how communication at every level of the organization is critical for everyone to understand and positively impact your business goals. Your team needs to understand what the top of the mountain looks like, how they affect that result, and what is in it for them when you achieve it. From your hiring process to the customer experience, excellent communication is the key to every step toward obtaining that success.



01:14: Ben’s Story

03:28: Storytelling Starts on the Inside

09:54: How the Internal Storytelling Effects the Customer Experience

12:52: The Impact Ineffective Communication Has

15:53: The Importance of Good Communication in the Hiring Process

22:34: Don’t Create a “Have and Have Not” Culture

27:08: Ben Spills the Tea


Ben’s Contact Information:



Link to Ben’s free ebooks:


Tacey’s Contact Information:

Thank you for tuning in, and I look forward to having more valuable conversations together in the future.



Customer-Centric Cultures Create Magical Customer Experiences.

Now Go Spread the Magic! 

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