Customering: There Are No Markets, Only Customers

Join Tacey and her special guest Joseph Pine II as they discuss Customering: why there are no markets, only customers.

Timestamp: 01:04: Joe’s Story 

Timestamp: 09:19: Unique Value

Timestamp: 11:59: Economic Waste

Timestamp: 14:26: Production on Demand 

Joe’s contact information:

You can find the paper Joe wrote on this subject at: 

https://strategichorizons.com/wp-content/uploads/Customering-The-Next-Stage-in-the-Shift-to-Mass-Customization-MCDD-Pine.pdf